Culligan of Rothschild

Your Wausau Area Water Experts

Sterling Water Culligan has been a part of the central Wisconsin community for nearly 70 years. We're proud to serve the counties of Marathon, Clark, Wood, Taylor, Lincoln and Langlade, which include the communities of Wausau, Rothschild, Marshfield, Medford, Wisconsin Rapids, Merrill, Antigo, Schofield and Mosinee to name a few.

Water Problems

Need after hours or emergency service? Call our 24/7 service line at 715-355-7060.

Hardness, high-iron and acidity are the biggest water problems in the central Wisconsin area, but in the last two years we have seen a rise in nitrates and arsenic as well.

About Sterling Water Culligan of Rothschild

Sterling Water Culligan began in October of 1949, when W. Sterling & Jo Tangley and Frank Decker formed a partnership and named their new venture Culligan Soft Water of Pierce County. They established a new Culligan franchise and built a plant in Ellsworth, WI. The business grew steadily for the next 25 years. During those early years, Sterling and Jo’s son, Peter, grew up and actively worked in the business. After 35 years as a Culligan dealer, Peter and his wife Karol passed ownership to their son, Bret, who grew up and actively works in the business. He's held a variety of roles since 1982, serving as president since 2005.

Sterling Water Culligan is an award-winning Culligan and Pure Water Technology (PHSI) franchise dealer, known for exemplary customer service, expert water professionals and affordable water treatment solutions. We are a third-generation, family-owned company, with values based on integrity, safety, teamwork, and continuous improvement. Our goal is to continue to create, keep and grow customers. Three of our stores are located in the northern half of Wisconsin, serving Wausau, Eau Claire, Waupaca, Stevens Point and their surrounding communities. We also have two stores located in central Minnesota, serving Sauk Centre, Willmar, Little Falls and their surrounding communities. Our dealerships are locally run by employees who are a part of the communities that they serve. Sterling Water's mission is to exceed our customer's expectations by providing goods and services of the highest standard.

Community Involvement

At Sterling Water Culligan of Rothschild we believe in supporting community non-profits. We're proud to support and donate water to the American Heart Association, Blessings in a Backpack, Wisconsin River Clean-Up, Mosinee Fire Department, The Wunsch Family Foundation and other fundraising efforts.